Only Natural Diamonds
Previously known as Diamonds Producers Association (DPA)
The mission of the Natural Diamond Council is to advance the integrity of the modern diamond jewellery industry and inspire, educate and protect the consumer.
The Greeks knew love by five names. Each of them different from the other. And yet, all of them born from one emotion – Love. To introduce the five definitions of love, we represent them as real people.
On the occasion of Mother's day, what could a brand that propagates the use of Natural Diamonds over lab-grown ones have to say to its audience?
Well one thing was clear: we had to stay away from a gifting angle as the campaign took place in the middle of the COVID-19 Pandemic. The predefined theme of the month was Resilience.
Click the image or the title to watch the video on YouTube
While the world changes, couples are rewriting the rules of romance and love. Watch how Roshni Chopra’s meticulously planned dates from home with her husband, Sid, are keeping their love alive during these times