Puma
I worked on Puma very briefly in the year 2019-2020. I was a part of the same team that worked on its hit campaign 'Propah Lady'. Unfortunately, I had joined Digitas when the campaign was already rolling out and the team was working on its sustenance leg. I was quick to learn the brand and then went on to work on two of its later campaigns.
The Puma Fast Rider was a running shoe famously known in the 80s for its comfort and simplistic design. It had a super-light design and shock-absorbing out-soles.
With the launch of the Future Rider, reborn for casual, cool, street-style, Puma wanted to take its audience back to the energy, vibe, and settings of the 80s, while still communicating with its target audience (Gen Z), in their own language.
Puma x Myntra - Month of Sports (Pitch)
During the Pandemic, more people began looking after their health. One of the ways they did that was through home work out routines. During the month of sports, Puma was launching their active wear on Myntra. Here's how we proposed they should launch their collection.
(As this is unpublished work, please request a presentation if you would like to see it.)
