Come-back Campaign

On their return, the brand was now promising to put homes up for sale only if they were ready or 6 months away from possession. While this USP was the best we could use, it was risky as they still hadn't delivered flats to all their existing clients. Instead, we chose to harp on the fact that they delivered 1600 homes during the pandemic - when all other builders had slowed down due to lack of material and labour.